How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships
Martin Reimann, Raquel Castaño, Judith Zaichkowsky, Antoine BecharaТом:
22
Рік:
2012
Мова:
english
DOI:
10.1016/j.jcps.2011.11.003
Файл:
PDF, 614 KB
english, 2012