Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
Guan H Lim, Khai S Lee, Soo J TanТом:
16
Рік:
2001
Мова:
english
DOI:
10.1016/s0883-9026(99)00050-6
Файл:
PDF, 178 KB
english, 2001