Does brand spelling influence memory? The case of auditorily presented brand names
Luna, David, Carnevale, Marina, Lerman, DawnТом:
23
Мова:
english
Журнал:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2012.02.003
Date:
January, 2013
Файл:
PDF, 262 KB
english, 2013