If you build it, will they come?: A case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E., Kreutzer, Andrew, Maleski, Mike, Lillibridge, Jeff, Ryznar, JeffТом:
15
Мова:
english
Журнал:
Sport Management Review
DOI:
10.1016/j.smr.2012.03.004
Date:
November, 2012
Файл:
PDF, 456 KB
english, 2012