Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing || How Marketing Meets Neuroscience
Vecchiato, Giovanni, Cherubino, Patrizia, Trettel, Arianna, Babiloni, FabioТом:
10.1007/97
Рік:
2013
Мова:
english
DOI:
10.1007/978-3-642-38064-8_1
Файл:
PDF, 176 KB
english, 2013