Opinion Leadership and Social Contagion in New Product Diffusion
Iyengar, Raghuram, Van den Bulte, Christophe, Valente, Thomas W.Том:
30
Мова:
english
Журнал:
Marketing Science
DOI:
10.1287/mksc.1100.0566
Date:
March, 2011
Файл:
PDF, 196 KB
english, 2011