An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping
Luis Miranda-Gumucio, Ignacio Gil-Pechuán, Daniel Palacios-MarquésТом:
7
Мова:
english
DOI:
10.1007/s11628-012-0177-3
Date:
December, 2013
Файл:
PDF, 616 KB
english, 2013