Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
Johny K. Johansson, Susan P. Douglas and Ikujiro NonakaТом:
22
Мова:
english
Журнал:
Journal of Marketing Research
DOI:
10.2307/3151584
Date:
November, 1985
Файл:
PDF, 1.52 MB
english, 1985