Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases
Falkowski, Andrzej, Olszewska, Justyna, Ulatowska, JoannaТом:
26
Мова:
english
Журнал:
Marketing Letters
DOI:
10.1007/s11002-014-9279-0
Date:
December, 2015
Файл:
PDF, 265 KB
english, 2015