Global brand communities across borders: the Warhammer case
Melewar, TC, Cova, Bernard, Pace, Stefano, Park, David J.Том:
24
Мова:
english
Журнал:
International Marketing Review
DOI:
10.1108/02651330710755311
Date:
June, 2007
Файл:
PDF, 391 KB
english, 2007