How captive is your audience? Defining overall advertising involvement
Spielmann, Nathalie, Richard, Marie-OdileТом:
66
Мова:
english
Журнал:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.12.002
Date:
April, 2013
Файл:
PDF, 282 KB
english, 2013