Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
He, Yi, Chen, Qimei, Tam, Leona, Lee, Ruby P.Том:
27
Мова:
english
Журнал:
Marketing Letters
DOI:
10.1007/s11002-014-9317-y
Date:
March, 2016
Файл:
PDF, 252 KB
english, 2016