The effect of radical innovation in/congruence on new product performance
Baker, William E., Sinkula, James M., Grinstein, Amir, Rosenzweig, StavТом:
43
Мова:
english
Журнал:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2014.08.005
Date:
November, 2014
Файл:
PDF, 484 KB
english, 2014