Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida, O'Cass, Aron, Ngo, Liem VietТом:
22
Мова:
english
Журнал:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2013.876083
Date:
July, 2014
Файл:
PDF, 198 KB
english, 2014