An analytic decision making framework to evaluate multiple marketing channels
Chen, Kun, Kou, Gang, Shang, JenniferТом:
43
Мова:
english
Журнал:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2014.06.011
Date:
November, 2014
Файл:
PDF, 1.35 MB
english, 2014