The impact of media fragmentation on audience targeting: An empirical generalisation approach
Nelson-Field, Karen, Riebe, EricaТом:
17
Мова:
english
Журнал:
Journal of Marketing Communications
DOI:
10.1080/13527266.2010.484573
Date:
February, 2011
Файл:
PDF, 159 KB
english, 2011