Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
Rajesh K. Chandy and Gerard J. TellisТом:
35
Мова:
english
Журнал:
Journal of Marketing Research
DOI:
10.2307/3152166
Date:
November, 1998
Файл:
PDF, 2.88 MB
english, 1998