THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising
Pope, Nigel K. Ll., Voges, Kevin E., Brown, Mark R.Том:
33
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.1080/00913367.2004.10639154
Date:
January, 2004
Файл:
PDF, 225 KB
english, 2004