Development of an Advertising Impact Index to Test Advertisements in Magazines
Martín-Santana, Josefa D., Beerli-Palacio, AsunciónТом:
34
Мова:
english
Журнал:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2013.754717
Date:
February, 2013
Файл:
PDF, 2.24 MB
english, 2013