Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees
Chanavat, Nicolas, Martinent, Guillaume, Ferrand, AlainТом:
10
Мова:
english
Журнал:
European Sport Management Quarterly
DOI:
10.1080/16184740903554090
Date:
February, 2010
Файл:
PDF, 193 KB
english, 2010
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