Ad Element Liking and Its Relationship to Overall Ad Liking
Bjerke, Rune, Rosendahl, Tom, Gopalakrishna, Pradeep, Sandler, DennisТом:
12
Мова:
english
Журнал:
Journal of Promotion Management
DOI:
10.1300/j057v12n01_07
Date:
July, 2005
Файл:
PDF, 728 KB
english, 2005
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