Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements
Li, Hao, Lo, Hui-YiТом:
44
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.1080/00913367.2014.956376
Date:
July, 2015
Файл:
PDF, 307 KB
english, 2015