Extending the theory of metaphor in marketing: The case of the art gallery
Rentschler, Ruth, Jogulu, Uma, Kershaw, Anne, Osborne, AngelaТом:
28
Мова:
english
Журнал:
Journal of Marketing Management
DOI:
10.1080/0267257X.2012.715090
Date:
October, 2012
Файл:
PDF, 210 KB
english, 2012