Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories
Mark Bergen, Shantanu Dutta and Orville C. Walker, Jr.Том:
56
Мова:
english
Журнал:
Journal of Marketing
DOI:
10.2307/1252293
Date:
July, 1992
Файл:
PDF, 872 KB
english, 1992