From Invention to Innovation: Conversion Ability in Product Development
Chandy, Rajesh, Hopstaken, Brigitte, Narasimhan, Om, Prabhu, JaideepТом:
43
Мова:
english
Журнал:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.3.494
Date:
August, 2006
Файл:
PDF, 187 KB
english, 2006