Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising
Zhao, Guangzhi, Muehling, Darrel D., Kareklas, IoannisТом:
43
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.1080/00913367.2013.853633
Date:
July, 2014
Файл:
PDF, 139 KB
english, 2014