Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account
Dahl, Darren W., Fuchs, Christoph, Schreier, MartinТом:
61
Мова:
english
Журнал:
Management Science
DOI:
10.1287/mnsc.2014.1999
Date:
August, 2015
Файл:
PDF, 215 KB
english, 2015