Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
Tirunillai, Seshadri, Tellis, Gerard J.Том:
31
Мова:
english
Журнал:
Marketing Science
DOI:
10.1287/mksc.1110.0682
Date:
March, 2012
Файл:
PDF, 620 KB
english, 2012