Communicating brand personality: are the web sites doing the talking for food SMEs?
Abimbola, Temi, Ankomah Opoku, Robert, Abratt, Russell, Bendixen, Mike, Pitt, LeylandТом:
10
Мова:
english
Журнал:
Qualitative Market Research: An International Journal
DOI:
10.1108/13522750710819702
Date:
September, 2007
Файл:
PDF, 206 KB
english, 2007