Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance
ivastava, Prashant, Yoo, Jaewon, Frankwick, Gary L., Voss, Kevin E.Том:
21
Мова:
english
Журнал:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679210406
Date:
October, 2013
Файл:
PDF, 279 KB
english, 2013
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