I love to hate you: Loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike, Yildirim, Cansu, Gulden, Selin, Aktan, DamlaТом:
22
Мова:
english
Журнал:
Journal of Brand Management
DOI:
10.1057/bm.2015.10
Date:
February, 2015
Файл:
PDF, 242 KB
english, 2015