Customer experience management: toward implementing an evolving marketing concept
Homburg, Christian, Jozić, Danijel, Kuehnl, ChristinaТом:
45
Мова:
english
Журнал:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-015-0460-7
Date:
May, 2017
Файл:
PDF, 804 KB
english, 2017