What to Say When: Advertising Appeals in Evolving Markets
Chandy, Rajesh K., Tellis, Gerard J., MacInnis, Deborah J., Thaivanich, PattanaТом:
38
Мова:
english
Журнал:
Journal of Marketing Research
DOI:
10.1509/jmkr.38.4.399.18908
Date:
November, 2001
Файл:
PDF, 162 KB
english, 2001