Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
Grier, Sonya A., Deshpandé, RohitТом:
38
Мова:
english
Журнал:
Journal of Marketing Research
DOI:
10.1509/jmkr.38.2.216.18843
Date:
May, 2001
Файл:
PDF, 97 KB
english, 2001