Mega-event and Country Co-branding: Image Shifts, Transfers and Reputational Impacts
Heslop, Louise A, Nadeau, John, O'Reilly, Norm, Armenakyan, AnahitТом:
16
Мова:
english
Журнал:
Corporate Reputation Review
DOI:
10.1057/crr.2012.23
Date:
January, 2013
Файл:
PDF, 231 KB
english, 2013