Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms
Olkkonen, Rami, Tikkanen, Henrikki, Lindblom, ArtoТом:
17
Мова:
english
Журнал:
Journal of Euromarketing
DOI:
10.1300/J037v17n01_05
Date:
February, 2008
Файл:
PDF, 1.79 MB
english, 2008