The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, Rajesh K. Chandy and Jaideep C. PrabhuТом:
72
Мова:
english
Журнал:
Journal of Marketing
DOI:
10.2307/30162299
Date:
July, 2008
Файл:
PDF, 2.74 MB
english, 2008