Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Markus Christen, Sachin Gupta, John C. Porter, Richard Staelin and Dick R. WittinkТом:
34
Мова:
english
Журнал:
Journal of Marketing Research
DOI:
10.2307/3151895
Date:
August, 1997
Файл:
PDF, 1.71 MB
english, 1997