What to Say When: Advertising Appeals in Evolving Markets
Rajesh K. Chandy, Gerard J. Tellis, Deborah J. MacInnis and Pattana ThaivanichТом:
38
Мова:
english
Журнал:
Journal of Marketing Research
DOI:
10.2307/1558607
Date:
November, 2001
Файл:
PDF, 3.48 MB
english, 2001