Mobile marketing in the 21st century: a partial least squares structural equation modelling approach
Pan, Vic Qi, Chew, Pai Qin, Cheah, Amy Shun Gui, Wong, Choy Har, Tan, Garry Wei HanТом:
5
Рік:
2015
Мова:
english
Журнал:
International Journal of Modelling in Operations Management
DOI:
10.1504/IJMOM.2015.072669
Файл:
PDF, 261 KB
english, 2015