Speaking candidly: how managers’ political stances affect consumers’ brand attitudes
Leak, Roland L, Woodham, Omar P, McNeil, Kimberly RТом:
24
Мова:
english
Журнал:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-08-2014-0693
Date:
August, 2015
Файл:
PDF, 218 KB
english, 2015