Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions
Wyllie, Jessica, Baxter, Stacey, Kulczynski, AliciaТом:
44
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.1080/00913367.2015.1018462
Date:
April, 2015
Файл:
PDF, 615 KB
english, 2015