Will you care when you pay more? The negative side of targeted promotions
Estalami, Hooman, Tsai, Dungchun, Lee, Hsiao‐ChingТом:
16
Мова:
english
Журнал:
Journal of Product & Brand Management
DOI:
10.1108/10610420710834931
Date:
November, 2007
Файл:
PDF, 330 KB
english, 2007