Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds
Joireman, Jeff, Liu, Richie L., Kareklas, IoannisМова:
english
Журнал:
Journal of Marketing Communications
DOI:
10.1080/13527266.2015.1126757
Date:
January, 2016
Файл:
PDF, 1.95 MB
english, 2016