Star Wars: Response to Simonson, Winer/Fader, and Kozinets
De Langhe, Bart, Fernbach, Philip M., Lichtenstein, Donald R.Мова:
english
Журнал:
Journal of Consumer Research
DOI:
10.1093/jcr/ucw007
Date:
February, 2016
Файл:
PDF, 132 KB
english, 2016