A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes
Michael B. Mazis, Olli T. Ahtola and R. Eugene KlippelТом:
2
Мова:
english
Журнал:
Journal of Consumer Research
DOI:
10.2307/2489045
Date:
June, 1975
Файл:
PDF, 1.08 MB
english, 1975