Playing games, receiving gifts, creating experiences and building brands
Pratap, Sankalp, Gupta, Agam, Mateen, Arqum, Mahto, KavitaТом:
34
Мова:
english
Журнал:
Marketing Intelligence & Planning
DOI:
10.1108/mip-10-2014-0194
Date:
June, 2016
Файл:
PDF, 411 KB
english, 2016