Habit slips: when consumers unintentionally resist new products
Labrecque, Jennifer S., Wood, Wendy, Neal, David T., Harrington, NickТом:
45
Мова:
english
Журнал:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-016-0482-9
Date:
January, 2017
Файл:
PDF, 582 KB
english, 2017