Influence of advertising led brand personality consumer congruity on consumer's choice: evidence from Indian apparel market
Khan, Bilal Mustafa, Farhat, ReshmaТом:
5
Рік:
2012
Мова:
english
Журнал:
International Journal of Enterprise Network Management
DOI:
10.1504/ijenm.2012.047619
Файл:
PDF, 493 KB
english, 2012