Lessons from the Rich and Famous: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising
Sejung Marina Choi, Wei-Na Lee and Hee-Jung KimТом:
34
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.2307/4189299
Date:
January, 2005
Файл:
PDF, 2.85 MB
english, 2005